Sales & Marketing Manager

Orlando, FL
Full Time
Manager/Supervisor
Sales & Marketing Manager
Orlando, FL

Our client is a perishable goods manufacturing company with a strong presence in North America.
As a result of their strong growth, they are currently looking for a solid Sales & Marketing Manager in Orlando.

You will be responsible for promoting the company's products, building brand awareness, and driving sales along with a team of Account Managers, web developers, and growth hackers.

Main responsibilities:
 
  • Conduct research to understand market trends, customer needs, and competitor activities in the industry.
  • Develop marketing strategies and plans to promote the company's products.
  • Develop branding strategies to differentiate the company's products from competitors.
  • Create and implement advertising campaigns across various channels such as print, online, and social media.
  • Coordinate promotional events and sponsorships to increase brand visibility.
  • Manage the company's online presence, including the website and social media platforms.
  • Utilize digital marketing techniques such as SEO, content marketing, and email campaigns to reach target audiences.
  • Collaborate with the sales team to develop marketing materials that support their efforts.
  • Provide sales teams with the necessary tools and information to effectively communicate product benefits to customers.
  • Manage CRM systems to track customer interactions and gather insights for future marketing strategies.
  • Develop and maintain strong relationships with key customers and partners.
  • Stay informed about relevant regulations and ensure that marketing activities comply with industry standards and legal requirements.

Profile:
 
  • Proven experience within the perishable goods industry.
  • Demonstrated history of sales & marketing achievements with large distributors such as Walmart, Kroger or Trader Joe's.
  • Outstanding communication, persuasive, and negotiation skills.

Location: Orlando, FL - remote position with frequent business trips in the area. 
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