Marketing Analyst

About Us
 

Pacifica Continental is an international recruitment consultancy dedicated to connecting top talent with global opportunities. Our operations span over 50 countries and 250 cities, delivering exceptional solutions across various industries. We foster a dynamic and growth-oriented environment, where professional development and well-being go hand in hand.

Our DNA
 

Ambition – We strive for excellence, focusing on progress rather than perfection.

Connection – We believe people are the true driving force behind our success.

Global Mindset – We embrace diversity as a key strength.

Ownership – We take responsibility for our actions and results.

Position Overview
 

We are looking for a Marketing Analyst to join our team and drive strategic marketing initiatives. This role will focus on digital advertising, leveraging expertise in B2B and B2C marketing, Google Ads, and campaign management to support our global marketing efforts.

Responsibilities
 

• Develop and execute marketing strategies tailored to business needs, focusing on SaaS brand expansion and digital advertising.
• Manage and optimize Ads campaigns (Google Ads, LinkedIn Ads, Meta Ads) to maximize reach and engagement.
• Assist in the creation of engaging content for websites, blogs, social media, and email marketing campaigns.
• Oversee campaign performance analytics, providing insights and recommendations for continuous improvement.
• Utilize tools like Google Analytics, CRM platforms, and email marketing software to enhance marketing effectiveness.
• Conduct market research to identify trends, target audiences, and new opportunities.
• Support the planning and execution of account engagement strategies through Account-Based Marketing (ABM) and content marketing.
• Stay up to date with industry trends, emerging marketing technologies, and best practices.

Qualifications
 

• Bachelor’s degree completed.
• Advanced English is a must; Spanish is a plus.
• Proven experience in B2B and B2C marketing, with a strong focus in Google Ads, LinkedIn Ads, and Meta Ads.
• Experience with CRM platforms (preferably HubSpot) and email marketing tools is a plus.
• Knowledge of SEO, WordPress, and Photoshop is a plus.
• Strong communication and collaboration skills.
• Analytical mindset with the ability to interpret data and translate insights into action.

What We Offer
 

• Competitive Salary
• Performance bonus
• Meal Voucher and Grocery Voucher (VA and VR)
• Gympass
• Health and Dental Insurance (SulAmérica Saúde)
• Life Insurance
• Transportation Voucher
• Notebook and mobile – additional home office tools provided as needed
• Hybrid work model

Join our team to become a key contributor to our global growth story!